Desperados

Name: Desperados
Brand: Desperados

Tequila-Flavoured Lager – Bold Innovation in Beer Category

Format: Cardboard Tray
Medium Bottle: 450ml | 24-Pack
Can: 440ml | 24-Pack
Sleek Can: 330ml | 24-Pack

ABV: 5.9%

Product Overview

Desperados is the world’s first agave-spirit flavoured lager, uniquely blending lager with tequila-inspired flair  and repositioning traditional beer for lifestyle consumers. It delivers a full-bodied yet refreshing experience, accented by zesty lemon and spicy agave notes.

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Category Pioneer: Credited with creating the agave-flavoured beer segment—backed by global innovation narrative.

Strong Growth Demand: Top-selling tequila-style beer in the UK, buoyed by festival partnerships and active brand activation 

High Consumer Appeal: Targets 18–35-year-olds seeking bold, vibrant flavour experiences—perfect for social and outdoor occasions

Off trade: supermarkets, wholesalers, convenience stores and festival outlets

On trade: bars, clubs, outdoor venues, and experiential spaces
Aroma: Light citrus with subtle agave spirit notes.

Taste: Full-bodied lager core, balanced by spicy and lemony-sweet agave accents.

Serve Recommendation: Best served chilled (3–5 °C) with a lime wedge to elevate citrus freshness
Desperados occupies a unique position at the intersection of beer and spirits, marketed as the world’s first tequila-flavoured lager. With its bold identity, vibrant branding, and adventurous edge, Desperados targets young adult consumers seeking a party-ready, high-energy alternative to traditional beers.

In the B2B space, Desperados is a high-impact lifestyle brand ideal for businesses looking to diversify their beer portfolio with a product that blends flavour innovation and youth culture appeal. Its standout positioning makes it especially effective in trend-forward retail outlets, hospitality venues, and event-driven settings looking to attract a dynamic, experience-seeking demographic.

Desperados

Trade and Channel Benefits

Tasting and Serving Notes

Market Positioning

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