• ABV: 30%

• Flavor Profile: A harmonious blend of bitter and sweet notes, featuring ingredients like kola nut, bitter orange peel, wormwood, and prune, resulting in a complex and invigorating taste.

• Packaging Formats: Available in 75cl glass bottles and 20cl PET bottles, catering to both individual and group consumption occasions.

• Serving Suggestions: Best enjoyed chilled, either neat or as a component in cocktails, and pairs well with traditional African dishes.

• Brand Recognition: Backed by the reputable Guinness Nigeria Plc and Diageo, ensuring quality and consumer trust.

• Consumer Appeal: Addresses the growing demand for authentic, culturally inspired alcoholic beverages.

• Versatility: Suitable for various retail and on-premise settings, including bars, restaurants, and specialty stores.

Targeted towards the 25-40-year-old male emerging middle-class demographic, Orijin Bitters offers a premium alternative to mainstream spirits. Its unique formulation and cultural significance make it a preferred choice for consumers seeking a connection to African heritage through their beverage choices.