• ABV: 2% – perfectly suited for consumers seeking a light, refreshing option.

• Flavor Profile: A smooth lager base blended with bright lemon and citrus juice for a sweet-tart finish.

• Consumer Appeal: Popular among younger, urban consumers and those looking for an easy-drinking, fruit-forward beer alternative.

• Non-Bitter Taste: Ideal for new beer drinkers or those who prefer less bitterness.

• On-Trend Category: Radlers are gaining traction across Europe and the UK, aligning with growing demand for flavoured, low-ABV drinks.

• High Turnover Product: Star Radler Citrus enjoys strong brand recognition and repeat purchase patterns among target demographics.

• Channel Flexibility: A great fit for supermarkets, convenience stores, hotels, catering businesses, and non-traditional outlets like cinemas or food courts.

• Bulk Supply and Pricing: Consistent stock availability with competitive trade pricing and scalable order volumes to suit your business model.

Star Radler Citrus is positioned as a refreshing, lifestyle-oriented beverage that delivers all the sociability of beer in a lighter, fruitier format. It bridges the gap between soft drinks and traditional lager, expanding your product range and appealing to new consumer segments.