Guinness Smooth – A Refined Take on the Classic Stout
5.9% ABV
 
Product Overview:
Guinness Smooth is a contemporary expression of the iconic Guinness stout, crafted to deliver a smoother, more approachable taste profile. Brewed with roasted barley, sweet malt, and a blend of hops, it offers a well-balanced, silky mouthfeel with subtle hints of chocolate and caramel. This variant maintains the rich heritage of Guinness while appealing to a new generation of beer enthusiasts seeking a refined yet flavorful experience.
 
Key Product Features:
ABV: 5.9%
Flavor Profile: A harmonious blend of roasted barley and sweet malt, resulting in a smooth, rounded taste with notes of chocolate and caramel.
Appearance: Distinctively dark with a rich, creamy head.
Packaging Formats: Available in 500ml bottles and 330ml cans.
Serving Suggestions: Best served chilled between 3°C and 7°C to fully appreciate its smooth character.
 
Market Positioning:
Guinness Smooth is designed for consumers who appreciate the depth of a stout but prefer a less bitter, more mellow finish. Its refined taste profile makes it suitable for a variety of social occasions, from casual gatherings to more formal events. The recent rebranding, featuring vibrant packaging and the "Make It Yours" campaign, underscores its appeal to a younger, style-conscious demographic.
 
Trade Benefits:
Brand Recognition: Leverages the global reputation of Guinness, ensuring consumer trust and interest.
Consumer Appeal: Offers a unique taste experience that bridges traditional stout lovers and new consumers seeking smoother beer options.
Versatility: Suitable for various retail and on-premise settings, including bars, restaurants, and convenience stores.
 
Interested in stocking Guinness FES?
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