Tiger

Name: Tiger
Brand: Desperados

Fearless Flavour with Global Appeal
Format: Cardboard Tray

Medium Bottle: 450ml | 24-Pack

Can: 440ml | 24-Pack

Keg: 20ltr
ABV: 5.0%

Product Overview

Tiger Lager is a bold, progressive lager born on the streets of Singapore and brewed to exacting international standards. With its crisp, well-balanced taste and smooth finish, Tiger represents the energy and confidence of Asia’s fast-moving urban culture. Crafted with malted barley, premium hops, and a distinctive yeast strain, it delivers consistent quality with global recognition.

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Aroma: Clean grain with a gentle floral hop lift.

Taste: Crisp and dry with a delicate malt sweetness, balanced by subtle hop bitterness.

Serve Recommendation: Best served chilled (2–4 °C) in a cold glass or bottle. Pairs well with spicy street food or grilled fare
Award-Winning Credibility: Multi-time gold medalist at global beer awards, reinforcing its premium image.

Proven International Demand: One of the fastest-growing Asian beer brands worldwide, with loyal followings across Europe, UK, and Australia.

Urban Lifestyle Alignment: Resonates with 18–35-year-olds seeking modern, authentic, and globally minded beer choices.

Premium Brand Perception: With scalable pricing strategies. Supports experiential marketing, Asian cuisine pairings, and global-themed events
Positioning: A premium Asian lager bridging mainstream and world beer categories. Appeals to adventurous consumers looking to trade up from domestic lagers.

Differentiator: Tiger is not just a beer—it’s a cultural icon with an edge, ideal for consumers drawn to bold, urban-centric brands.

Off trade: supermarkets, convenience, independent retail, and travel retail
On trade: bars, pan-Asian restaurants, nightclubs, pop-ups, and cultural venues

Tiger

Key Features

Trade and Channel Benefits

Market Positioning

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